Google Maps Example
Three spots on the map. Tap one to see why it won.
Complete profile with hours, photos and services. 212 reviews, many from this month, each with a reply. A website that matches the profile and loads fast.
Web design studio · Local businesses across Canada
Websites that put your business on the map.
We design, build and run custom websites for trades, clinics, salons, restaurants and local shops, so customers find you on Google, Maps and AI search, and book you instead of the competition.
- Fixed quote in writing
- You own the site and domain
- Changes by call or text
What you get
Everything your business needs online. One studio.
No templates, no page builders, no patchwork of freelancers. We handle the whole thing, from the first sketch to the monthly report.
Custom website design
A look made for your trade, not a template. Fast, mobile-first and built to turn visits into calls.
Google & Maps
SEO and your Business Profile, set up to land you in the top three.
Found in AI answers
Built so ChatGPT, Gemini and Google’s AI can understand and recommend you.
Bookings, quotes & calls
Online booking, smart quote forms and one-tap calling.
Motion & 3D
Scroll effects and live 3D that make people stop scrolling.
Hosting & care
Hosting, security, backups and changes by phone. From $49/month after your website is built.
01 · Get found
Nobody can call a number they never see.
Customers search, compare three results and tap one. Here’s what goes into being that one, piece by piece.
furnace repair near me
Maple Heatingmapleheating.ca › furnace-repair
Furnace Repair in Ottawa · Same-Day Service
123 Example St · Ottawa, ON · Open 24 hours
Licensed technicians for gas and electric furnaces. Book online or call any time. Serving Ottawa and area.
★★★★★ 4.9 · 212 Google reviews Example
HoursPrices from $129FAQBook online
- 1
The title is your shop sign.
Say what you do and where. People skim; the first words matter most. - 2
The address proves it’s really you.
It has to match your Google Business Profile, word for word. - 3
The description is your one-line pitch.
Google sometimes rewrites it. Good pages give it better material. - 4
Stars come from your reviews, and people read them.
97% of US consumers read reviews of local businesses.1 - 5
The extras come from structured data.
A label written for machines. Every site we build carries it.
Keywords
What do your customers actually type?
Searches for Plumbing · Ottawa
- Right now
- plumber near me
- emergency plumber ottawa
- 24 hour plumber ottawa
- plumber open now
Typical phrasings for that kind of business, not search volumes. We check real data for your area before writing a page. Nothing you type leaves your browser.
Ads that land Example
Paying for ads? Send them somewhere that sells.
Sponsored
Furnace Repair Tonight · Flat Call-Out Fee
Licensed techs, same-day visits. Book in 30 seconds.
Furnace repair tonight. Flat call-out fee.
- Same promise as the ad
- Price and area right there
- One button: book
02 · Found in AI answers
Your next customer might ask ChatGPT, not Google.
When someone asks an AI assistant for “a good plumber near me”, it names a few businesses and skips the rest. It picks the ones whose facts it can read, trust and repeat. We build your site to be one of them.
45%
of US consumers used ChatGPT or another AI tool to find a local business in 2026, up from 6% a year earlier.1
82% read AI-written review summaries
40% trust AI to recommend a business
Same question, two websites Example
- Hours, prices and service area written in plain words
- Structured data that labels every fact
- Same name, address and phone on Google and directories
- Fresh reviews that mention the actual job
Who can fix my furnace this weekend in Ottawa? Want someone well reviewed.
Maple Heating is a strong option. They offer same-day furnace repair on Saturdays and Sundays at regular rates, serve Ottawa and area, and have a 4.9★ rating from 212 Google reviews, many mentioning quick weekend visits.
You can book online or call them directly.
mapleheating.caGoogle reviews
Answers in plain words
Pages that answer what people actually ask (“Do you work weekends?”, “How much is a call-out?”), so an assistant can quote you directly.
Structured data
Every fact labelled for machines: business type, hours, area, prices, FAQs, reviews.
{"@type": "Plumber",
"openingHours": "Sa-Su 08:00-18:00",
"areaServed": "Ottawa"}Facts that match everywhere
Your name, address, phone and hours identical on your site, Google, Apple Maps, Bing and directories. Mismatches make AI unsure, and unsure means skipped.
Readable without tricks
Many AI crawlers don’t run JavaScript.3 Our sites deliver every word as plain, fast HTML, so nothing is hidden from them.
Doors open to AI crawlers
A robots file that welcomes the assistants you want, a sitemap, and an llms.txt summary, the way this site has.
Reviews that say something
AI summarises your reviews. We set up an honest, identical review ask, so recent reviews mention the real work.
Check your site’s AI readiness, free Nobody can guarantee an AI will name you. We make it as easy as possible for it to.
03 · Win the click
Then look like the obvious choice. Instantly.
People compare you with two competitors in seconds. A site that loads fast, reads easily on a phone and looks like nobody else’s wins that comparison.
Live demo · your business, redesigned
Pick your trade and a style. Watch it become a website.
Concept · fictional businesses Every real site is designed from scratch for you.
See it move · real demo websites
Motion and 3D, on sites made for businesses like yours.
Scroll inside the demo, or open it full screen.
Open this demo full screen →Concept · fictional business
Speed, measured on your device
— s
How long this page took to show its main content on your device, measured by your own browser.
Google calls under 2.5 seconds “good”.2
Mobile first
Designed for the phone in their hand.
Most local searches happen on a phone. Every page is composed for a thumb first, with the call button always in reach.
Accessible by design
Too much motion? Switch it off.
A motion switch, keyboard access and readable contrast come standard. This one works on this page right now.
04 · The work
Built to make the old site look its age.
Drag the handle. Same fictional plumber, same phone number: one site from the last decade, one built the way we build.
- Says what, where, and how fast in the first five words.
- Book and call buttons in reach of a thumb.
- Proof up front: reviews, prices, response time.
- Loads in about a second instead of six.
- Concept Northside Plumbing is fictional.
Northpeak Roofing
A 3D house that takes its own roof apart as you scroll, plus an instant estimate.
Fennel & Fire
Live embers, a menu with photos that follow your cursor, tables in two taps.
Northside Family Dental
Calm, reassuring motion and open appointment times on the first screen.
Studio Halo
Editorial type, a sideways gallery and a stylist picker.
Concepts Demo sites for fictional businesses, made to show range. All work →
05 · How it works
From first call to launch, without the runaround.
A fixed price before anything starts, a design you approve before it’s built, and a real person on the phone the whole way.
- 01Free call
15 minutes about your business and your customers.
- 02Fixed quote
In writing: scope, timeline, price. No surprises.
- 03Design you approve
See the look before a line is built.
- 04Build & launch
SEO, speed and accessibility checked, then live.
- 05We keep it running
Hosting, monitoring, backups, changes by phone.
Plan your project · 30 seconds
What are we building?
06 · Keep it running
We don’t just build it. We keep it running.
Every site we run sits on the same five layers. Scroll, and we’ll take one apart.
- 5Your site
Fast, accessible, and yours. Changes by call, text or email.
- 4Security & backups
Security headers, firewall, updates, two-factor sign-in, daily backups kept 30 days.
- 3HTTPS
The padlock, renewed automatically. Never expires on a Friday night.
- 2Hosting & global CDN
Copies of your site on servers across the country, so it loads fast in Halifax and in Kelowna.
- 1Domain & DNS
Your address, registered in your name. Always.
What happens when someone types your address
About a tenth of a second, start to finish.
- AskWhere does yourbusiness.ca live?
- AnswerThe nearest server’s address.
- HandshakeEncryption agreed: the padlock.
- PageSent from a server close by.
Illustrative timing.
Monitoring
Checked every minute, day and night.
Automated monitoring alerts us the moment something’s wrong. Static sites on a global network rarely go down, and any update can be rolled back in seconds.
This site: status
Your monthly report Sample data
What your site did, in plain words.
214visits this week
9calls tapped
3bookings
- furnace repair ottawa62
- furnace not turning on31
Security-hardened
Locked down by default.
HTTPS only, a strict content-security policy, and no outside scripts until you allow them. No plugins to patch, no database to break into. Never “unhackable”: nobody honest says that.
07 · Care plans
One phone call away from any change.
Your website is a one-time price, quoted in writing before any work starts. After launch, pick a monthly care plan. Prices in CAD, plus HST/GST. Month to month.
Essential
For a site that just needs to stay fast, safe and current.
$49/month
- 30 min of changes a month, done within 2 business days
- Hosting, HTTPS and global CDN
- 24/7 automated uptime monitoring
- Outage response by the next business day
- Daily backups kept 30 days
- Security updates and a monthly report
Our pick for most businesses
Growth
For businesses that want more calls from search every month.
$99/month
- Everything in Essential, plus:
- 2 hours of changes a month, done within 1 business day
- Outage response within 4 business hours
- Monthly SEO and Search Console report
- Google Business Profile updates
- Quarterly AI-search, speed and accessibility check
Priority Partner
For businesses that want a web team on call.
$199/month
- Everything in Growth, plus:
- 5 hours a month of new design and development
- Small changes the same business day (by 2 p.m. ET)
- Outage response within 2 business hours
- Monthly strategy call
- Quarterly conversion review, first in line
All plans: two months free paid yearly · extra work $65/hour, quoted first · you own your site and domain. Compare plans in detail →
Straight answers
Questions owners ask us most.
Something else? Ask us on a free call, or send a text.
What exactly does Pinlight do?
We design, build and run websites for local businesses: trades, clinics, salons, restaurants, shops and consultants in Ottawa and anywhere in Canada. That includes SEO and Google Maps setup, visibility in AI answers, booking and quote forms, hosting, security, and changes whenever you need them.
How much does a website cost?
Builds are quoted after a free call, because a one-page site for a painter and a booking system for a clinic aren’t the same job. You get a fixed price in writing before anything starts. Care plans are published: $49, $99 or $199 a month, plus HST/GST.
Who owns my website?
You do. When the build is paid in full, we assign you the copyright in the custom work, in writing, and waive our moral rights so you can change it freely. Your domain is registered in your name. Fonts, libraries and stock images stay under their own licences, which allow their use on your site.
Can you get us into ChatGPT or Google’s AI answers?
Nobody can guarantee what an AI says. What we can do is make your business easy for it to understand and trust: plain-answer pages, structured data, matching details everywhere, and a steady flow of honest reviews. Our free site check shows where you stand today.
What if my site goes down at night?
Monitoring checks your site every minute, around the clock, and alerts us straight away. Because we build fast static sites on a global network (no plugins to break, no database to hack), outages are rare, and any bad update can be rolled back in seconds. We respond within your plan’s window during business hours. Details are in the care-plan terms.
What if I stop paying for a care plan?
Plans are month to month after launch. If you leave, we hand over your site files, your domain access and your accounts, and help you move. You keep everything you own.
How long does a build take?
It depends on the size: a focused one-page site is quicker than a multi-location site with booking. You’ll get a timeline in writing with your quote, and you approve the design before we build.
Will I be number one on Google?
Nobody honest can promise that. We build sites that give Google every reason to show you, then measure and improve.
- BrightLocal, Local Consumer Review Survey 2026, published 11 Feb 2026, 1,002 US adults. Opened 8 Oct 2026. ↩
- Google, Web Vitals: a Largest Contentful Paint of 2.5 seconds or less is “good”. Opened 7 Oct 2026.
- Vercel, The rise of the AI crawler, 17 Dec 2024: the major AI crawlers it measured (including OpenAI’s and Anthropic’s) fetch but don’t run JavaScript. Opened 8 Oct 2026.